The Collective Drive Unveils "Beyond the Finish Line" - A Call for Systemic Change in the Sporting Industry
The Collective Drive (TCD) is proud to announce the release of "Beyond the Finish Line," a comprehensive perspective that provides an overview of the organisation's research efforts over the past twelve months. This document highlights TCD’s commitment to addressing systemic inequities in the global sporting industry, with a particular focus on motorsport.
The global sporting industry is a powerhouse, generating billions of dollars annually and influencing millions of fans worldwide. However, it is also a sector plagued by persistent issues such as sexism, homophobia, transphobia, racism, and ableism. These challenges undermine the integrity and inclusivity of sports and create barriers to participation and enjoyment for many.
"Beyond the Finish Line" is not a research report but rather a reflective overview of eight targeted investigations conducted by TCD within these critical areas. Over the past year, TCD has conducted a combination of literature reviews and primary research to assess the impact of these issues on the industry, its fans, and sponsors. This perspective underscores the vital need for systemic change to foster a more inclusive and diverse sports industry.
“We embarked on this journey with the goal of identifying key areas of inequity within the broader sporting industry, particularly in motorsport,” said Estelle Clapham, Director & Founder of The Collective Drive. “Our findings highlight the urgency of implementing solutions that address both the symptoms and root causes of these inequities.”
“I am incredibly proud of the work our team has accomplished over the past year. 'Beyond the Finish Line' is a testament to our dedication to uncovering and addressing the inequities that persist within the sporting industry. However, our work is far from over. This perspective highlights the urgent need for continued research and collaboration to drive the systemic changes necessary for a truly inclusive and equitable sports community. TCD remain committed to driving this mission forward.”
The release of "Beyond the Finish Line" is a call to action for industry leaders, policymakers, and stakeholders to engage in collaborative research and strategic planning. TCD believes that only through collective effort can we create a future where everyone involved in the sporting community can thrive, regardless of gender, race, or abilities.
For more detailed insights and to access the full research reports, visit www.thecollectivedrive.net/reports
About The Collective Drive
The Collective Drive is an organisation dedicated to promoting equity and inclusion in sports. Through research, advocacy, and community engagement, TCD strives to create a sporting world that is diverse, inclusive, and equitable for all.